There is a moment at every real estate closing that most agents are wasting. The keys have been handed over. The paperwork is signed. And somewhere in the transaction, a gift gets exchanged: a gift basket, maybe, or a bottle of wine, or a generic candle set with the agent's logo embossed on the label. The client says thank you. And then they go home, put the basket on the counter, and within 72 hours they've forgotten what was in it.