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Your hub for all things gifts & giving.
Stop Sending Holiday Gifts. Start Doing This Instead.
Every November, the same conversation starts. What are we sending clients this year? And every December, thousands of real estate agents send something to their clients at exactly the same time as every other agent, every vendor, every service provider in their lives. The gesture is real. The impact is diluted to almost nothing.
Why Your Closing Gift Is Costing You Referrals (And What to Do Instead)
There is a moment at every real estate closing that most agents are wasting. The keys have been handed over. The paperwork is signed. And somewhere in the transaction, a gift gets exchanged: a gift basket, maybe, or a bottle of wine, or a generic candle set with the agent's logo embossed on the label. The client says thank you. And then they go home, put the basket on the counter, and within 72 hours they've forgotten what was in it.